Sample Report — This is a real audit delivered to a non-profit client. Client details have been anonymized. This is exactly what you receive.
iThrive AI · Decision Clarity Audit
Website Clarity
Audit Report
Homepage · Non-Profit Organization
Prepared For
Paul D.
Page Audited
silverriver[redacted].org
Audit Date
March 2026
Run
#3 (with consultant notes)
Overall Assessment
Good Foundation — One Priority Fix
Core messaging is solid with specific areas that can be sharpened for better conversion. One targeted change will significantly improve visitor clarity and reduce wrong-buyer confusion.
Phase Scorecard
5-Second Test
First Impression
PartialStructural
Value Clarity
PartialNarrative
Story Flow
PassConversion
Call to Action
PartialDetailed Findings
Phase-by-Phase Analysis
Click any phase to expand the full findings.
Surgical Fix
Your Action Plan
Your Action Plan
Add explicit “this is not for” statements to clarify service boundaries and discourage wrong buyers seeking direct clinical treatment
Replace this text on your website:
Current text — to be replaced
We raise awareness around mental illness and addiction while helping connect people with recovery resources. We share trusted resources, amplify organizations doing great work, and share lived experience through storytelling.
New text — copy this exactly
We raise awareness around mental illness and addiction while helping connect people with recovery resources. We share trusted resources, amplify organizations doing great work, and share lived experience through storytelling. We're here to connect you with resources and share hope through stories, but we're not a replacement for professional treatment or therapy. If you're looking for direct clinical care or immediate therapeutic intervention, we'll help you find the right professional support.
147 characters added · 28 words
Why This Matters
The conversion phase scored 0 on the “wrong_buyer” dimension — the page completely lacks explicit exclusions or boundaries around what services are NOT provided. This creates potential confusion for people seeking direct therapeutic treatment rather than peer support and resource connection. Adding this boundary statement protects both the visitor and the organization.
What to Tell Your Web Person
Where to make the change: On the homepage, in the mission section, after the mission statement paragraph.
- Locate the mission statement paragraph ending with “share lived experience through storytelling”
- Add the new boundary clarification text as a separate paragraph with italic styling
- Ensure 16px top margin and 24px bottom margin for proper spacing
- Apply slightly muted text color to make the boundary statement feel supportive rather than exclusionary
Keep These Exactly as They Are
- ✓Existing 988 crisis line integration
- ✓Current warm tone throughout all other copy
- ✓Mission statement wording
- ✓CTA button text and placement
- ✓Founder story section
What Improves After This Change
Conversion Pass
The wrong_buyer dimension will improve from 0 to 2 by explicitly stating service boundaries and clarifying that the foundation connects rather than provides direct clinical treatment, while maintaining warm tone and clear expectations for appropriate users.
iThrive AI · Decision Clarity Audit
Sample Report · Client details anonymized · Diagnostic criteria calibrated for non-profit organizational structure
Verdicts reflect diagnostic clarity risk only — not correctness, quality, fault, or professional judgment. This report does not constitute implementation instruction, professional advice, or a guarantee of outcome.
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